Prifactor, an exciting new events management & production company operating across South Africa, has launched its official website at www.prifator.com.

Founded by JP Prinsloo (25), the serial entrepreneur boasts a wealth of experience in the industry and has made a career out of his rare ability to match technical savvy with a designer’s eye.

“Prifactor designs shows to wow audiences,” Prinsloo says. “What we do is simple: we provide solutions to clients who are looking to create spectacle.”

Jean-Pierre Prinsloo has recently put the finishing touches on his most recent project, SA’s Top Model, which aired to a nationwide audience and made use of Prifactor’s core strengths: lighting, sound and astounding set design.

In the past he has worked on the SA Sports Awards, SA’s Got Talent, Innibos, Gospel Classics, Joyous Celebration and Aardklop.

“Events live and die by the spectacle, and to achieve that effect, we make use of cutting edge technology.”

State of the art visual effects and displays

One of Prinsloo’s methods is to make use of projection mapping, a system designed to map concurrent images across different surfaces.

“It creates a tremendous effect,” Prinsloo says, “and looks utterly seamless, though in reality the images are being pulled from different machines. The key is to make it look synchronized so that no one looks twice.”

A growing industry

The events industry in South Africa is growing at a rapid rate. As the technology improves, brands are able to afford expressive live performances that don’t break the bank.

“The stage is a setting you can do so much with,” Prinsloo says, “and I’ve always loved the idea of creating something visual that’s also very technical.”

Prifactor specialises in stage design, sound, lighting, audio visual ,graphic design and bringing all components together to work insynchronisation for your event.

Contact JP on jp@prifactor.com to organise a quote or visit www.prifactor.com to see the newly-unveiled website.